Skip links

Our Brands

MacAdams Baking Systems

South African baking industry stalwart Macadams is a well-established company with new ideas that are passionate about maintaining the world-class standard of its globally recognised product range and renowned after-sales service.

Established in 1904; over the past 100 years, Macadams has developed into a major force in the baking industry. Macadams is trusted by a global base of retail bakery and food players, wholesale bakery and food producers and dealer networks with representation in more than 65 countries across the globe, including Zimbabwe.

One of Macadams biggest differentiators is its manufacturing excellence. Its 17500 m2, ISO 9001 accredited production facility is situated in Cape Town, South Africa. Another key differentiator of the firm is its commitment to providing the best quality in everything that it produces. This results in a premium product range, backed by world-class sales and service teams who have a wealth of knowledge gained over many years of service.

Visit Website
MacAdams Food Service Solutions

Looking for a professional, affordable solution for your restaurant, hotel, school canteen or deli? Macadams Food Service offers reputable international brands in addition to its range of in-house manufactured food service equipment.

The company has enjoyed rapid growth over the last five years and is now an established player in the Africa food service equipment landscape. Through Macadams Food Service, WRS SwitchGear can offer a varied range of equipment and back these products up with after sales service and spares parts availability. As part of ongoing efforts to maintain and improve its service offering, it has invested heavily in training programs. Being part of Macadams International, also allows it to employ the same ethos and principles of customer service as experienced by customers who deal with Macadams International. This approach is founded on a key ethos of ‘everything for the good of the customer’.

Visit Website
BCE Food Service Equipment

BCE is Southern Africa’s leading supplier of kitchen utensils, industrial cookware and commercial kitchen appliances to the hospitality and foodservice industries

  • Heating
  • Processing
  • Refrigeration
  • Washing
  • Cleaning
  • Utilities and Smalls
  • Chefware
  • Display ware and Buffetware
  • Storage and Handling
  • Hotelware
  • Glassware and Crockery
Visit Website